BLgT USA 50 State Food Tour For Equality

Co-Founder & Head of Brand Strategy

 

"Getting people out for LGBT rights by eating a BLgT sandwich"

 

By partnering restaurants across America with local LGBT community centers, BLgT USA got people out for equality locally in all 50 states during the summer of 2015, when the Supreme Court ruled in favor of marriage equality. 

We built strategic partnerships with Target, Orbitz, Enterprise Rent-a-Car, Impact Hub New York, Miller Foods, Eden Roc Hotel, The Embassy Row Hotel, and Hyatt Place Waikiki, Smirnoff, and Destination Hotels to amplify impact.

 

Impact Numbers: 

  • Restaurant Partners: 50

  • Of the 31 restaurant partners who reported:

    • BLgTs Sold: 12,519 BLgTs

    • Event Attendees: 1,389 people

    • Number of People Who Ate a BLgT in 31 restaurants: 13,908 BLgTs

 

Work: Brand Identity | Campaign Strategy & Execution | Successful $150k+ Kickstarter Campaign | Email Marketing | Social Media Marketing

Press: All Hits Here including the Cape Gazette, Hartford CourantPhilly Mag, Witchita Eagle

 

BLgT